Business planning for 2025

Why and how to make your hopes more than a dream.

I made this table centre during a demo for a corporate client with students who joined the session from all over northern Europe. Demos booked by corporate clients is something I’d like to do more of in 2025.

I run a business so small anyone with a larger operation might very slightly sneeringly call it micro. That doesn’t mean it’s not successful - at least in my eyes it doesn’t. I don’t care about the size of a business’ turnover. I’m interested, rather, in whether the business has achieved the objectives identified by the owner. Those objectives can be any size. Let’s look at why it’s so important to set these goals. You may think, ‘Well, 2024 was exactly what I’d hoped. I’m just gonna do it all again in 2025.’ I gently encourage you to think otherwise…